The Two Stitch Straps team visited Watches and Wonders 2025 in Geneva, one of the most important events for watch enthusiasts. We spent three days exploring the latest models and trends. Here are some highlights from this year.

Rolex Introduces the Land Dweller Rolex unveiled updates to their line-up, including the new Land Dweller.

Cartier Keeps it Classic Cartier presented new versions of the Tank and Santos, combining their classic style with contemporary touches. We'd love to see some of these paired with our Shell Cordovan line-up!

Zenith's Anniversary Editions Zenith celebrated an important anniversary with new El Primero models, featuring vintage-inspired designs. The new models in blue tones would complement our blue straps selection perfectly!

Patek Philippe Presents 15 New Models Patek Philippe launched several new watches, including elegant additions to the Calatrava line, and smaller size Cubitus, which looks and sits on the wrist really well.

TAG Heuer's Racing Heritage TAG Heuer showcased the Monaco Split-Seconds Chronograph, new Formula 1 models, and Glassbox novelties, ideal for motorsport enthusiasts. Our racing-style straps are a great match for these watches.

IWC Revives the Ingenieur IWC revived its Ingenieur collection, blending sporty design with everyday versatility.

Grand Seiko's Precision and Nature Grand Seiko released several new watches inspired by nature, showcasing their precise craftsmanship. Notably, the new Ice Forest model features a platinum case and an innovative high precision Spring Drive movement, highlighting the brand’s attention to detail.

Tudor’s New Releases Tudor delivered again with its combination of modern technology and approachable luxury. Our versatile collection pairs seamlessly with Tudor's latest models.

A memorable moment during the show was a brief encounter between our founder, Ivan Krstin, and Rolex ambassador Roger Federer. A quick exchange, but a fun one for any fan of watches or tennis.
